Every good marketer knows that marketing has 2 vital parts - strategy and execution.
If you create the right marketing strategy and then execute it correctly, then you’ve won.
It’s the same thing in the world of eCommerce marketing.
But how do you learn the best strategies and best practices for growing your eCommerce brand?
Video is by far the best way to learn anything.
There are a ton of YouTube videos that show these experts driving a Maserati and rolling in dough, and sometimes it’s hard to tell who is a real entrepreneur with real experience.
That’s why in this post, we’ve done all the work for you, and have identified some of the top eCommerce videos.
These videos are paced with real insights, proven strategies, and all value (no fluff).
And the best part is that we’ve divided them up into topics:
- General Marketing Videos
- Social Media
- Conversion Rate Optimization
- Content Marketing
- Influencer Marketing
Let’s dive in.
General Marketing Videos
Top 10 eCommerce Marketing Tips by Gretta Van Riel
Gretta is one of the biggest names in eCommerce.
She has created 4 multimillion-dollar businesses and in this video, she shares 10 top tips on growing an eCommerce business.
She goes over how to find the best influencers, how to collect reviews, do email automation, and much more.
99% of eCommerce Products will NEVER sell without this strategy by Neil Patel
Neil Patel is a legendary marketer and in this video, he goes over the reason why most eCommerce products fail.
Hint: it has something to do with persuasive copy.
Give a listen!
Top 12 killer eCommerce marketing tips - by JB Kellogg from Marketing360
Marketing360 is an awesome channel.
They go over a ton of marketing strategies and in-depth.
In this video, JB talks about everything from Schemas to social ads, to SMS campaigns.
There are some really great strategies in here.
7 ways to make your eCommerce business wildly successful - by Evan Carmichael
Evan Carmichael is known for his Top 10 motivational videos on YouTube.
He has also built a brand and an incredibly loyal following.
In this video, he goes over a few of the basics for any eCommerce marketer.
These are essential and provide a comprehensive picture of everything you need to start with.
How to start an eCommerce business - by Dan Lok
Dan Look has a really popular entrepreneurship channel.
He’s like the Bruce Lee of marketing, he’s bold and gets straight to the point.
Every one of his YouTube thumbnails looks like it could be a book cover on the New York bestseller list.
In this video, he talks about how he went from getting 100% of his traffic from paid ads to a more balanced 60-40% ratio using SEO and content marketing.
Pre-Launch & Sales Funnel Strategy - by Sujan Patel
No list would be complete without Sujan Patel.
This man is a legend.
This is a talk he gave at the Growth Marketing Conference in Amsterdam, in 2017.
I especially like the way he breaks down the marketing funnel, asks you to look at your weaknesses, and assess your top marketing channels.
Check it out.
Social Media - 5 Steps to Success - by Marketing 360
This video provides a great overview of how to create a social media strategy.
It goes step by step and touches on ads and content marketing.
Instagram ads for business - by Wes from Printful
Printful is a company that lets creators print t-shirts and other apparel on-demand.
And they also have a really great YouTube channel where they go over some of the top eCommerce tips.
We particularly liked this video where they go over all the steps you need to follow to optimize your Instagram account for your business.
Instagram marketing strategy for 2020 - by Alex Tooby
Alex Tooby is an Instagram expert.
In this video, she breaks down her Instagram marketing strategy, step-by-step.
It was filmed for LaterCon, the first-ever online Instagram Marketing Conference.
She talks about how to zero in on and engage with your target market on Instagram.
The $1.80 Instagram Strategy - by Gary Vaynerchuk
Gary Vee, as he is affectionately called by his fans, is a marketing legend.
This is by far our favorite Instagram strategy and it’s called the $1.80 strategy.
Gary explains the whole thing in this hilariously entertaining video.
Instagram Hashtags - by Jenn Herman and the Social Media Examiner
Jenn is one of the most well known social media experts out there.
In this video, she goes over everything you need to know about hashtags and how to use them correctly.
How to use Pinterest for Business - by Alex Tooby
Enough about Instagram, let’s focus on other channels.
Pinterest is one of the top marketing channels for eCommerce.
It has the highest buyer intent of all the social media platforms.
55% of its users are specifically looking for products.
Here’s another video by Alex where she goes over everything you need to know about Pinterest for eCommerce.
I especially like her tip of using PinGroupie to find the most relevant group boards for your industry.
Check it out.
How to grow a YouTube channel - by Noah Kagan
YouTube is also a HUGE channel for eCommerce.
51% of marketers claim that video content provides the highest ROI in their business.
Here’s a really in-depth (& entertaining) video full of practical tips to grow your YouTube channel.
It’s by the one and only, the “Sumo King of Tacos” - Noah Kagan.
eCommerce SEO - Top 4 Factors by Brian Dean from Backlinko
Brian Dean is one of my favorite SEO experts.
Have you seen his SEO hub?
It’s the most comprehensive guide on SEO, ever.
Anyway, he has some really amazing videos as well.
In this video, he goes over the top 4 SEO factors that you should focus on.
He talks about how to increase your Domain Authority, how to optimize your product pages, and much more.
Check it out.
eCommerce SEO by Neil Patel
In this video, Neil Patel goes over how to set up a comprehensive SEO strategy for your eCommerce site, step by step.
He also covers UX, backlink outreach, and product upsells.
Check it out.
eCommerce SEO Tutorial by Ahrefs
Ahrefs is one of the best SEO tools to use for your eCommerce store.
In this video, they go over:
-An in-depth keyword strategy
-Optimizing your product pages
-Optimizing product descriptions, and search results
-How to set up noindex filters
It’s a great video to start with if you are already using Ahrefs or are considering it.
On-Page SEO - 9 tips - by Brian Dean
Here’s a deep dive into on-page SEO.
In this video, you will learn how to optimize your product pages, your URL structure, and all the other ranking factors, in order to increase your search rankings.
Conversion Rate Optimization
Improve your product page conversions - by Neil Patel
This is an oldie but a goodie.
This video covers some of the CRO basics of optimizing a product page.
And since product pages are the last step before checkout, they are the first place you should start from (if you’re using a large eCommerce platform like Shopify or WooCommerce).
Top 5 CRO Tricks - by Charlie Brandt
Charlie Brandt is an eCommerce influencer with a widely popular YouTube channel.
In this video, he breaks down all the top techniques to build a good landing page.
How to Create a Landing Page - by Russell Brunson
Russell is most famous for his ClickFunnels software.
He is the master of conversion rate optimization.
In this video, he uncovers the secret to a high converting landing page.
The Ultimate Content Marketing Strategy - by Brian Dean
Content is king and in this video, Brian breaks down the content strategy that he’s used to get over 2 million visitors to his site last year.
Content Creation Strategies by Project Life Mastery
Project Life Mastery is really one of the best marketing and entrepreneurship channels on YouTube.
Stefan is such a humble leader, and it shows it.
There’s no pomp, no vanity metrics, he gets straight to the point and provides a TON of value.
He talks about the types of content you should start with.
And how to avoid the common roadblocks that content creators have.
How to make 100 content pieces in a day - by Gary Vee
This video is GOLD.
Gary Vee is one of the most prolific content creators,
And in this video, he talks about his strategy for making 100 content pieces a day.
And it’s not what you think it is.
Check it out.
3 Top Content Marketing Tips - by Anton Kraly from Drop Ship Lifestyle
Anton is an absolute baller that’s built a huge channel about dropshipping.
In this video, he ties in content, conversion optimization, and ads retargeting into one EPIC strategy.
This is a great video for both the beginner and the more advanced eCommerce marketer.
$1 million in 1 day: Pre-launch + Influencer Strategies - by Gretta Van Riel
Another blockbuster from Gretta Van Riel.
This is the story of how Gretta went from 0 to 2+ followers on Instagram,
And made $1 million in 1 day.
She covers influencer marketing but also some epic pre-launch strategies, and how to create a unique business model that will ensure your long-term eCommerce success.
Influencer Marketing for eCommerce - by Alex Fedotoff
While the last video was more of a big picture overview of influencer marketing, the following video gets down to the basics.
Alex shows you how to find influencers, pick the best hashtags, and much more.
How to Track Influencer ROI - by TIA TV
Last but not least, let’s talk about influencer ROI.
When you create an influencer marketing campaign, you need to know how to track your ROI.
You’re not going to get anywhere if you don’t measure the success (or failure) of each influencer.
This is what you will learn in this episode of Inside Influence.
That’s all folks.
We hope that you’ve enjoyed these.
Did we miss anything?
Do you have another video that you’d like us to add?
Just leave a comment below.